Look Deeper (2003)
The “Look Deeper” campaign (2003) challenged the public’s perception of youth while breaking stereotypes and encouraging us to value what youth are capable of.
To look deeper by challenging a community’s perceptions about youth…and then aiming to change those perceptions. That’s what the Look Deeper campaign is all about.
In 2004, the Look Deeper campaign was awarded a Gold ICON Advertising Award for Best Print Educational piece for a not-for-profit organization. The campaign has been distributed to over 170 schools in Waterloo Region and is used by Public Health in their “Boys to Men” program curriculum (grades 7&8).